Portuguese Brand's Sales Soar with Tailored Facebook Funnels
Written by Manuel Mendes in 10/05/2023 – Rebel Online Case Studies
If you’re short on time, here’s the TL,DR version: A small Portuguese brand with a substantial organic following was struggling to sell their merchandise and apparel via their Shopify website. Rebel Online developed a bespoke Facebook funnel structure leveraging all dynamic tools in Facebook’s Power 5. Over a collaboration spanning three years, we’ve continuously constructed new funnels for every merchandise sale, achieving an impressive 20x Return on Ad Spend (ROAS) and an extremely low Cost Per Acquisition (CPA) of just 0.40€ per sale on a 20€+ Average Order Value (AOV).
In the world of eCommerce, having an organic following is an incredible asset. But what happens when this following doesn’t translate into sales?
This was the conundrum faced by a small Portuguese brand, known for their merchandise and apparel. Despite their popularity, they struggled to convert followers into customers via their Shopify website.
That’s when Rebel Online stepped in. Over a partnership spanning three years, we’ve continually built effective Facebook funnels for the brand, leveraging all available dynamic tools.
The result?
Campaigns that went up to a whopping 20x ROAS, and a stunningly low CPA.
Join us as we walk you through this transformative journey.
The Challenge: Popular, Yet Unprofitable: The Paradox
The brand, despite its organic popularity, found it difficult to drive sales through their Shopify website. They needed a customized, efficient strategy that could tap into their potential and turn followers into buyers.
The Strategy: Maximizing Potential: Harnessing Facebook's Power
Our team at Rebel Online devised a comprehensive plan to construct a Facebook funnel structure. This strategy harnessed all the dynamic tools available in Facebook’s Power 5, allowing the brand to scale at their desired pace.
Building the Funnel Structure: We created a customized Facebook funnel structure designed to guide the brand’s followers down the path to purchase. This included precise audience segmentation, creative ad design guidance, and optimized targeting.
Leveraging the Power 5: We fully utilized the dynamic tools in Facebook’s Power 5 to maximize the brand’s ad performance. This included automatic placements, dynamic ads, and campaign budget optimization.
Continuous Updates: We worked closely with the brand over the years, building new funnels for every merchandise sale. This ensured the advertising strategy stayed fresh and effective, continually driving impressive sales.
The Outcome: Low CPA, High Reward: The Magic of Optimization
Our strategic approach resulted in remarkable success. The brand experienced multiple high ROAS campaigns, including one with a stunning 20x ROAS, and an incredibly low CPA of just 0.40€ per sale on a 20€+ AOV.
These results demonstrated the power of a customized, dynamic Facebook ad strategy, and have ensured a thriving, ongoing partnership with the brand.
By the numbers
average roas across all campaigns
0
average cPA Across all campaigns
€
0
