Major Cosmetics Brand Revitalizes Ad Campaigns and Boosts ROAS

Written by Manuel Mendes in 4/4/2023 – Rebel Online Case Studies

If you’re short on time, here’s the TL,DR version: A prominent player in the cosmetics industry reached out to Rebel Online for a comprehensive overhaul of their advertising strategy. Our team was able to double their Return on Ad Spend (ROAS), while succesfully managing over a million dollars in ad spend within six months. We achieved this by restructuring their creative process, providing extensive consultation, and testing an impressive range of creative variations.

 

In the highly competitive cosmetics industry, achieving a strong Return on Ad Spend (ROAS) can make or break a brand’s success.
When a leading cosmetics brand faced a plateau in their advertising efficiency, they turned to Rebel Online.
In just five months, our innovative strategies and hands-on consultation reshaped their creative process, supercharged their marketing team’s knowledge, and managed over a million dollars in ad spend to effectively double their ROAS. Buckle up as we take you through this transformational journey.

The Challenge: A brand hitting it's plateau

The brand, although successful in the cosmetics space, was grappling with sub-optimal ROAS and an outdated creative process. Their marketing team was also in need of an update on the latest developments in the industry.

The Strategy: Restructuring for Creative Excellence

Our primary goal was to increase the brand’s ROAS, with a secondary objective of bringing their marketing team up to speed with the latest industry advancements. We decided on a three-pronged approach:
  1. Revamping the Creative Process: We overhauled their existing creative process for content and ad creation. This involved a strategic restructuring to make the process more efficient and effective. We implemented a rigorous testing regime, rolling out over 50 creative iterations per month to find the perfect balance between brand messaging and audience engagement.
  2. Upskilling the Marketing Team: We provided extensive consultation to their marketing team, imparting our expertise and knowledge of the latest trends and techniques. This empowered the team to stay at the forefront of industry developments, ensuring they could continue to drive successful campaigns in the future.
  3. Testing, Testing, and More Testing.
Cosmetics

The Outcome: Sustainable Success: A Revitalized Marketing Team

Our approach led to a significant improvement in their advertising performance. Within five months, we managed over a million dollars in ad spend, achieving an average ROAS of 2.
This represented a 100% increase in their ROAS, a testament to the effectiveness of our strategy and execution.

By the numbers

increase in ROAS
0 %
Revenue in 6 months
€ 0 +

Are You Ready to Get BOLDR with Your Ad Strategy?

Like this major cosmetics brand, you too can benefit from our expertise. Get in touch with Rebel Online today and let’s discuss how we can help you optimize your ad strategy for maximum returns.
If you’re interested in learning more about our success stories, check out another case study. 
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