AI operations, AI search and paid media.
Practical guides to AI operations, AI search visibility and paid media. Use workflow checklists and campaign examples to improve internal systems, customer discovery and eCommerce growth.
Latest insights
AI Builds vs Fractional AI Operations
Compare a fixed-scope AI build with Fractional AI Operations. Use a reporting example to define scope, acceptance checks and ongoing ownership.
AI Search Entity Optimization Checklist
Check your company name, domain and structured data with a practical identity checklist and a worked Rebel Online example.
Structured Data for AI Search: What Matters
Use accurate schema markup, check crawl access and measure citations separately. Learn what Google requires and why there is no special AI schema.
AI Search Bots: A Practical robots.txt Guide
Configure OAI-SearchBot, PerplexityBot and Claude-SearchBot correctly. Separate search from training, understand rule matching and verify crawler access.
How to Test AI Visibility for Your Website
Test crawler access, record real citations in ChatGPT, Google, Perplexity and Claude, and connect observations to qualified enquiries.
Broad Match Keywords in Google Ads
Learn how broad match works with Smart Bidding, negative keywords and search term reviews, plus a framework for testing it in your Google Ads account.
Google Ads Bidding Strategies for eCommerce
Compare Manual CPC, Maximize Clicks, Maximize Conversions, Target CPA and Target ROAS for different eCommerce campaign goals and data levels.
Google Shopping Feed Optimization Checklist
Review Google Shopping titles, descriptions, identifiers, images, pricing, availability and diagnostics with this practical feed checklist.
Performance Max Setup Guide for eCommerce
Plan product feeds, conversion tracking, bidding inputs and launch reviews for an eCommerce Performance Max campaign.
Meta Ads Frequency Capping and Ad Fatigue
Learn how to diagnose repeated ad exposure using frequency, reach, click-through rate, cost per result and creative rotation.
Meta Ads Reporting for eCommerce Profit
Build Meta Ads reports around contribution margin, customer quality, creative performance and repeat purchase behavior.
CBO vs ABO in Meta Ads: 2026 Guide
Compare campaign budget and ad set budget controls for testing, scaling and product-level decisions in Meta Ads.
How Meta Ad Creative Affects CPC and ROAS
A practical framework for diagnosing weak click-through rate, creative fatigue and wasted Meta Ads spend.
Meta Ads Measurement After iOS Privacy
Practical steps for conversion tracking, first-party measurement and reporting reconciliation after iOS privacy changes.
Meta Ads Strategy for High-AOV Products
Plan Meta Ads for high-AOV products with longer consideration cycles, lower conversion volume and clearer profitability checks.
Meta Retargeting Without Ad Fatigue
Plan Meta retargeting audiences, creative rotation, exclusions and measurement without relying on universal frequency benchmarks.
Scale Meta Ads Spend Without Losing ROAS
A practical framework for increasing Meta Ads budgets while monitoring audience saturation, creative fatigue and contribution margin.
Meta Dynamic Creative Optimization Guide
Learn how to plan a Meta DCO test, choose meaningful creative variables, protect message accuracy and evaluate the result.
Meta Lookalike Audiences: What to Test
Learn how source-list quality, privacy changes, audience overlap and campaign automation affect lookalike performance, plus tests to run.
Performance Max Brand Exclusions for eCommerce
Learn when to test brand exclusions, how to structure product groups and what to include in a recurring Performance Max review.
Meta Ads Structure for eCommerce (2026)
A practical Meta Ads structure guide covering creative testing, scaling, retargeting and budget decisions for eCommerce.
Meta Advantage+ Shopping Campaign Setup
Learn when Meta Advantage+ Shopping fits an account, how to prepare the catalog and tracking, and what to review after launch.